Tuesday, July 25, 2006

tech TV is back

The Age reports that tech tv shows are back with not one, but two new programs.

Australian TV hasn't been kind to computers. Most of the coverage in the past have been superficial and boring advertorials. Outside of that, computers only get a mention when viruses are going to eat your granny's computer.

The ABC effort is confined to ABC 2, so it won't draw much attention. I would imagine the gamer community will be on their machines anyway. Good luck to them.

Channel Ten are no strangers to the IT advertorial scene. Their Internet Bright Ideas program was the best example of the genre. The new program, Cybershack, appears to offer untold opportunities for taking advertorials further.

The show itself is a joint venture between Chic Media, a division of Chic Model Management and CBN Media. While Cybershack is a great improvement on Hot Dog's Up Late Show, it doesn't appear that it will be a source of critical, unbiased reviews.

One day we'll figure out an entertaining way to talk about technology. For the moment, I guess we'll just have to content ourselves with ill concealed adverts.