MS have announced their office pricing. Will people bother?
The Office 2007 pricing has been released and it's a clear indicator of where Microsoft want to sell. The OEM and family markets are the focus. With an interesting offer for business customers.
The home edition doesn't include Outlook while the OEM edition does. This clearly fits into the strategy of selling Windows into the home and small business markets. Coupled with the OEM prices for Small Business Service it becomes a pretty compelling sell to small businesses.
MS need a hook for people to buy. Most users are happy with Office 97 and, with the exception of improvements to Outlook, there's little difference to most Office users.
Monday, November 06, 2006
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