Sydney's new Apple store is impressive. A year back I wondered how the existing Apple resellers will survive when it opens.
My view now is they won't. The level of service is several steps above what they offer and it's difficult to see how they can compete.
Interestingly, I also thought Bondi's Academy Mac reseller would probably survive the Apple store onslaught. Sadly, it didn't make it to the opening.
The real challenge now is to the other brands. This flagship store really makes raises the bar for the other vendors. It's going to be interesting to watch how this develops.
Thursday, June 19, 2008
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