Sunday, June 17, 2007

Multiple listing in the Yellow Pages

Smarthouse News has a grumble about Audio Visual retailers having to list in two Yellow Pages categories. They should be so lucky as IT support businesses have the luxury of listing in seven different categories.

Computer equipment-hardware
Computer equipment-home &/or small business
Computer equipment- Installation & networking
Computer Equipment - Repairs, service & upgrades
Computer Equipment - Supplies
Computer systems consultants
Computers-Technical support

Now that's a nice little earner for Yellow Pages. Given a Yellow Pages listing is probably the single most expensive marketing expense for a small business asking to list in SEVEN categories is prohibitive and probably impossible.

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