Wednesday, September 26, 2007

How to kill a web 2.0 product

How do you kill a web based service? Sign an exclusivity deal which locks most users out of your service, that's how.

MySpace signing an exclusivity deal with Optus and blocking Australian who are with other carriers from accessing the mobile service pretty well kills that app dead here.

Mind you, given the average age of an Australian MySpace user is rapidly approaching 12 and that many pre-paid mobile plans don't include data, I doubt MySpace Mobile is generate much interest.

I can understand they have to make as much as they can before the revenue stream completely dries up.

1 comment:

Jarryd Moore said...

You make a very good point on mobile plans. Considering the number of data-based services for mobile phones that appear to be coming out of the works, one would think more plans (pre and post paid) would include significant data components.

They can't expect people to take to new services if they aren't somewhat cost effective and accessible.