Thursday, December 27, 2007

Artificial shortages

Like many others, I swallowed the line that the Eee PC was completely sold out.

Apparently not. The Sydney CBD Myer store had a sign announcing a limit of four per customer.

So supplies can't be too short if there's only four per customer.

Making an artificial shortage of stock is one of Steve Job's old tricks. By restricting supply, it only makes the product more desired. This also worked for Cabbage Tree Dolls.

Looking at my fellow gawkers, it seemed to me most of the interest for the Eee PC was with techie and tinkering types. The mums and dads seemed more interested in the Apple section.

I still reckon Linux was a mistake for Asus.

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