IT Wire jumps the shark

Jumping the shark refers to the Happy Days episode where in a desperate attempt to boost flagging ratings a waterskiing Fonz jumped over a shark.

It's quite clear Alex Zaharov-Reutt and IT Wire are doing the same thing with their "Mac invulnerability bubble to pop in 2008?" article.

Apart from the fact the story's based on no objective evidence whatsoever, relying on a press release written around a user poll conducted by an anti-virus company that even the authors admit "is not scientific", this article is simply nothing but Digg bait.

I could give Sophos a serve too for peddling this hype, but I'm simply sick of ranting about the tactics of the peddlers of Windows security software.

It's understandable Alex would try to drive traffic to his blog with this sort of inflammatory tripe given the revenue sharing basis ITWire writers have with the publisher.

That might help Alex's bank account today but he should remember that in the long term the only currency any of us writers have is credibility. Posting junk like this doesn't help his or IT Wire's.