Newspaper Association of America reported online ads growing at 35% compared to only 0.3% for print ads. While the print ads are still eighteen times the size of online ads, the future is clear. Ads are going online, an article in a US real estate newsletter shows this trend in that industry, and job ads are probably even more online than real estate.
I've been wondering for sometime much of the distribution price is paid for by newspaper sales. No-one should be predicting the death of print newspapers, but the one's who aren't adapting to this new age are going to go the way of the dodo, which makes the AFR's new venture much more interesting.
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