The accounting software company 2Clix is suing Whirlpool, the Australian broadband forum, for malicious falsehood (the corporate equivalent of libel) over a couple of threads in the forum.
I'm sure the management of 2Clix have some very good legal advice that such an action will be successful, but from a business point of view this is a disaster.
Doing this draws more attention to the problems, real or otherwise, in their product.
I have a lot of sympathy for software developers writing product for the consumer market, a single Microsoft patch can bring their product crashing down. For accounting programs like 2Clix they are also at the mercy of whatever brain damaged ideas come out of the tax office or government.
There are almost 200,000 registered members of Whirlpool and probably that number again who read it without signing up. The vast majority of those had no idea what 2Clix was or that it had any problems until today.
If 2Clix really has suffered $150,000 in damages from a couple of obscure threads on Whirlpool, the mind boggles at what the damages they are going to suffer when the industry press will pick up on this story later today and the mainstream media run with it over the next few days.
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